I'll begin at this place. It ended up in the New York Times Style.
Lana Turner (featured in Curbed), meets Michelle V. Agins (Photojournalist from the New York Times) at a party. Lana briefly tells her about her project, Michelle interested takes her number on a torn napkin (Lana doesn't really have business cards). Michelle puts that number in her Bra....the rest is history and there is more to come.